Previously, it was rumored that Amazon is launching 10.1 inch Kindle Fire tablet in 2012, but supply chain trends and unnamed sources have surprisingly revealed that instead, Amazon will roll out its 8.9 inch version of the tablet by the second financial quarter next year.
The 10.1 inch Kindle Fire tablet has launch been stalled and will not come out now. The marketing researchers for Amazon is said to have advised to postpone the launch of 10.1 inch version only after the 8.9 inch version due present marketing scenario.
A Surprising yet Wonderful Decision
This decision has not come as a big surprise as the tablet market analysts are of the view that the 8.9 inch release is to emulate the popularity of the 8.9 inch displays of Samsung Electronics and LG Display. So, obviously it has been sure to avoid competition and customer confusion over the utility of an 8.9 inch display compared to the 10.1 inch gadgets. This would be turn out to be a timely, and compelling strategy timed to perfection so as to avoid undue competition and promote Amazon’s premium tablet product line.
Foxconn to Design Kindle Fire
Now the online store retail major has its supply chain makers come out with this strategic change in the tablet product line, as quoted by Taiwan’s news site DigiTimes on Monday. In the first quarter of next year, Foxconn, the Original Design Manufacturer (ODM) of the new 8.9 inch Kindle Fire Amazon tablet will also take responsibility of the design and fabrication of the present generation of Kindle Fire tablets. The Kindle Fire was built by Quanta although Amazon has a traditional tie up with Foxconn. It has been widely whispered in the industry circles that this was because Foxconn was busy designing iPad for Apple Inc. at that time.
A Surprising yet Wonderful Decision
This decision has not come as a big surprise as the tablet market analysts are of the view that the 8.9 inch release is to emulate the popularity of the 8.9 inch displays of Samsung Electronics and LG Display. So, obviously it has been sure to avoid competition and customer confusion over the utility of an 8.9 inch display compared to the 10.1 inch gadgets. This would be turn out to be a timely, and compelling strategy timed to perfection so as to avoid undue competition and promote Amazon’s premium tablet product line.
Foxconn to Design Kindle Fire
Now the online store retail major has its supply chain makers come out with this strategic change in the tablet product line, as quoted by Taiwan’s news site DigiTimes on Monday. In the first quarter of next year, Foxconn, the Original Design Manufacturer (ODM) of the new 8.9 inch Kindle Fire Amazon tablet will also take responsibility of the design and fabrication of the present generation of Kindle Fire tablets. The Kindle Fire was built by Quanta although Amazon has a traditional tie up with Foxconn. It has been widely whispered in the industry circles that this was because Foxconn was busy designing iPad for Apple Inc. at that time.
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