The Nikon D3100 is aimed squarely at first-time and casual dSLR users, and is a perfect match. It's still a strong camera, upping the ante with 1080p video with relatively fast autofocus. The live view autofocus doesn’t compete with the likes of Sony’s A33 (or any mirrorless cameras, for that matter), but it trounces the Canon 1100D, Pentax K-r, and Sony A290. The 14 megapixel sensor ekes out a little more detail than the 12 megapixel sensors found in the Pentax and Canon models, though noise performance isn’t quite as good. While the Pentax K-r has faster continuous shooting, a higher resolution LCD screen, and in-body stabilization for every lens, the D3100 just feels like a more beginner-friendly dSLR, in no small part thanks to its in-camera Guide Mode. For those new to photography and moving up from a compact camera, this mode simplifies photography by allowing the user to choose shooting settings based on intent without photographic technical knowledge. We know that this sounds like a standard scene mode, yet guiding menus are far more specific and malleable than a single scene mode can be. Frankly, all the cameras in this segment will take great photos; the K-r is in many ways the better choice for more experienced photographers (and it just happens to cost a similar amount), but the D3100 comes out ahead for appealing to the target market and making the picture-taking process a breeze. The Nikon system is also more universal than Pentax’s and offers more room for future growth.
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