Sunday

Motorola BACKFLIP

There's a lot to say about AT&T's undeniably slow gallop in joining the Android table, but nonetheless it's finally here to some degree with minimal fanfare surrounding its launch. For a brief time we saw AT&T seemingly knock on Android as they probably were under the mercy of Apple – who of course sees Android as their biggest competitor right now. To that degree, we see the hints of that on-going animosity as AT&T officially announced getting into the Android game with the Motorola BACKFLIP. Instead of following Verizon’s lead in premiering a high-end contender in the Android market, AT&T takes the approach on a slightly different path as they intend on offering a device that sets itself apart from the usual line of Android smartphones we’ve seen. We’ll see how the BACKFLIP can attract AT&T customers that have been stuck on the mindset of seeing the iPhone OS as the carrier’s flagship platform.

The package contains:
• Motorola BACKFLIP
• Quickstart Guide
• 2GB microSD card pre-installed
• Charger
• USB Cable
There’s no question that the BACKFLIP’s strength mostly lies in its unusual form factor that really manages to separate it from all the existing pack of slate/candybar devices – essentially requiring a literal backflip to expose its QWERTY. Taking plenty of design elements from the Motorola CLIQ, the BACKFLIP sports a slightly smaller frame (4.25” x 2.09” x 0.60”) that easily makes it more compact and comfortable when holding in the hand thanks to the rounded soft edges. The silver metallic-like casing feels high quality and constrasts well with the black color that adorns the touchscreen and QWERTY – not to mention it feels light weight (4.69 oz) in the pockets as well. Unlike the CLIQ, with its questionable build quality, the BACKFLIP does exude a higher level of workmanship that doesn’t make us worry about the hinge that holds the two parts of the phone together.

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